Select Page

Good designs are masterpieces that have their perfect combination engaging the viewer.

Meanwhile, designs are produced by a set of tools known as ‘Design Elements’. This helps to bring out the best of the design concept.

It should however be noted that each piece of design is trying to convey a message, and the elements of design are tools that a designer uses to create meaning and bring clarity to the viewers’ confusion of ideas.

Shall we take a look at the 7 elements of design?

Of course, you don’t want to miss any of them!


It is used to connect two points in space. We can define it as the union or approximation of several points. It always generates dynamism and directionally defines the composition in which we insert it.

Its presence creates tension in the space where we locate it and affects the different elements that coexist with it. It can also be defined as a point in motion or as the history of the movement of a point. Lines have enormous energy and are never static. It is the basic visual element of a sketch.

It is an indispensable element in the design, it has the same importance in the graphic as the letter in the text. Its main elements are the direction with respect to the page, its length, its thickness, its straight or curved shape and its color. The lines wrap and contain the parts of a design creating contours that can be smooth, rough, continuous or broken.

Both the point and the line constitute two of the essential elements from which any design starts. Its correct knowledge and analysis will allow the elaboration of a graphic concept to be consistent with the client’s needs.


A shape is any closed space defined by lines or in contrast to its surroundings. The three basic shape types are Geometric (Circles, Squares, Triangles, etc.), Natural (leaves, trees, people, etc.) and abstract (icons, stylizations and graphic representations).

Shapes are the cornerstones of graphic design, allowing you to; Establish layouts; Emphasize parts of a page; Create patterns; Set boundaries by connecting or separating parts of a page; Create movement and flow, guiding the look from one element to another; and Create8 additional elements – for example, a shape using text on a page.

Like other elements of design, shapes are also associated in our minds with different sensations and movements. For example, more rounded shapes refer to comfort, while rectangular shapes refer to stability. It should be noted that shapes are not synonymous with drawings, because blocks of text and photographs depending on the composition can also be considered as shapes.

A designer progresses by leaps and bounds once he sees everything in his design as shapes that need to be ordered and sized based on an invisible grid. As such, It is important to know how to use shapes carefully to create a visually pleasing and eye-catching design.


Colour in graphic design is commonly known as the “visual perception that is generated in the brain by interpreting the nerve signals sent to it by the photoreceptors of the retina of the eye. This in turn interprets and distinguishes the different wavelengths they capture from the visible part of the electromagnetic spectrum”.

Color, therefore, is an experience generated by the senses due to the phenomenon of light emission, reflected by objects when they impact with a certain intensity. The intensity of the light is defined by the wavelength and the brightness of the same and thus it is characterized in its three main characteristics: The “hue or nuance”; The “saturation or intensity”; The “luminosity or clarity”.

The hue of a color is established by the different wavelengths reflected by the objects and allows the classification of colors. On the other hand, saturation establishes the degree of intensity depending on the amount of white it contains, while luminosity is the attribute that is related to the amount of light or clarity.

In graphic design, for example in the design of catalogs and magazines, colors are classified into primary (red, yellow and blue) and secondary or complementary colors (violet, orange and green). The latter is a consequence of the mixing of the primaries. On the other hand, there are eight elemental colors that correspond to the eight extreme possibilities of perception that the human eye has.

These elementary colors are the three primary colors, the three secondary (resulting from the combination of two primaries with the two achromatic colors), white (a combination of the three primaries) and black, which is the absence of all three. These colors are organized and arranged by the color wheel in which they appear, depending on the relationships that exist between them.


Texture can refer to the actual surface of a design or the visual appearance of a design. In the first case, the public can feel the texture, making it unique among the other design elements.

The selection of paper and materials in the packaging design can affect the actual texture. In the second case, the texture is implicit through the design style. Rich and layered graphics can create a visual texture that reflects the actual texture of a design.

While most design elements like color are simply seen by the audience, people can feel the real texture. The most common case is that of paper. The feel and weight of the paper can have a significant impact on a design’s perception, making the designer’s selection a crucial decision.

The Visual texture can be simulated through the style of design. Layers of text, shapes, and lines can produce the feeling of texture on a page or on the screen. Photography, illustration, and fine art combined with other graphic elements can also help achieve the look of texture.

Commonly, photographs of a real surface, such as paper, are used as a background in design. Modern design software, like Photoshop, makes it easy to experiment with visual layers and textures.


The same graphic element could seem large or small counting on the situation, color and other elements that surround it. The tiny ones tend to maneuver away and, generally, any object that lacks scale can’t be compared to something.

Size is additionally a crucial element of any design. An equivalent element repeated in two different sizes can cause different sensations: size (proper), distance or hierarchy.

The size is usually relative. Two circles with equivalent dimensions can have the mass of the other appear to be greater, thanks to the position where it is inserted.

For this reason, we must avoid filling spaces with many elements, or with large elements so as to not pollute them (unless that’s your goal as a designer). In graphic design, size is employed to convey importance, attract attention and make a contrast.

The size depends on the connection and comparison between one shape and the other. Thus, larger shapes are often established, in comparison to a different smaller size.


Space is everything that occupies an area that may be visible and illusory giving a way of depth that there really is not initially. It is created by the situation, size, position and color that is given to the form.

Shapes of any size, however small, take up space. Thus, space is often empty or full, smooth or illusory to suggest depth. White space is the absence of text and graphics between elements. It is referred to as “negative space.”

Although it’s called “white space,” it doesn’t necessarily need to be white, they are often any color (black, blue, red, yellow, etc.), regardless of the background color. White space is vital because it provides visual breathing space for the attention needed to make the page feel less tight.

White space, or “negative space,” is additionally an excellent thanks to getting creative in graphic and logo design. You can give the illusion that there’s an object there just by showing its outline or a part of its outline. This is often depicted by cutting a bit from each of a shape (say circle), within the design, so that the outline of a triangle becomes visible.

This element is related to the space occupied by each shape that constitutes a design. This goes hand in hand with the great use of perspective. Thanks to perspective, it is possible to get optical illusions within the image. Some spatial practices include overlapping objects, altering the contrast, and resizing certain parts of the design.

In short, space is said to the sensation of fullness or emptiness of a selected area. Depth, zoom out, and image interleave effects are samples of this element.


Value is how light or dark a neighborhood looks during a design. It is everything from the darkest of blacks through to the brightest of whites. When Used correctly, it’ll create depth, contrast and emphasis.

Value actually indicates altogether the weather of design but is usually focused on colours and refers to tones of light and dark. The tones in between light and dark are often mentioned as reminder grey or greyscale.

In the same way as when making use of colour, we can make use of values to put emphasis on certain aspects of your design

At Jade Crystal Colours, we put together all these elements to deliver amazing graphic design jobs that always resonate with your brand ideas and concepts.

You should try out our tailor-made service.

Reach out to us NOW!